Menu Clarity Score · Free tool for clinics
Would a first-time visitor understand your menu?
Enter your website. We read your treatment menu the way a first-time visitor would, then show you how many of your treatment names she could connect to a concern she actually has.
A menu, read the way a first-time visitor reads it
The typical score across 419 UK clinic menus we read. 46% of their treatment names were jargon.
What will yours score?Type your website to find out.
It rates words, not treatments
Every name on your menu gets one of three classes. The score is the average, out of 100.
Clear
Names with a plain concern word, or a body area plus a plain action.
"Profhilo for tired skin", "Underarm laser hair removal".
Semi-clear
Names the public already recognises but may not connect to their own concern.
"Laser hair removal", "Dermal filler", "Facial".
Jargon
A brand, a clinical term, a device label or an acronym with no concern word beside it.
"Morpheus8", "Polynucleotides", "HIFU".
What you get
Your scoreYour score, and how many names are jargon.
The costliest namesThe three jargon names that cost you most, with the plain phrases people type instead (illustrative, from the Treatment Finder concern map).
Every name, classedThe class next to every name, so you can see exactly why.
Your menu, concern firstThe same menu rewritten concern-first, which is how a Treatment Finder presents it on your site.
The full breakdownBy email, if you want it: the full breakdown and a patient-language version of your menu you can print.
Why it matters
The visitor who knows what bothers her but not what fixes it finds a menu of names, and leaves without a trace. A treatment finder catches her with a concern, guides her to a shortlist, and briefs your reception before anyone dials.
Guidance, not diagnosis. The tool describes vocabulary only. Phrasings shown are the product's own concern mapping, not statistics. We read public website pages only, never anything behind a login, and we never store patient data.